The Tapp Blog
Growth engineering, deep linking & mobile attribution
Playbooks, technical deep-dives, and case studies on building viral loops, referral programs, and first-party affiliate networks for mobile apps.
Table Of Contents Hello. I manage operations here at Tapp. I spend my days helping founders build native tracking systems […]
Table Of Contents Hello. I run operations here at Tapp. I spend my days helping founders and management teams fix […]
Table Of Contents Hello. I run operations here at Tapp. I spend my days helping founders and marketing teams fix […]
Learn how to build a highly converting referral programme for mobile app traction. Discover the best referral program tools, incentives, and tracking strategies.
Building a viral loop is only half the architectural battle. The true bottleneck for modern developers lies in measuring referrals with deterministic accuracy. Once you publish your AI-built app, relying…
Building modern mobile experiences requires a deterministic marketing infrastructure. When you publish your AI-built app, relying on standard web redirects will break your funnel. Fragmented user journeys cause user drop-off…
Building native software requires modern infrastructure. Once you publish your AI-built app, monetising it is the next hurdle. Flat-fee sponsorships are risky, and managing the process manually is a nightmare.…
Stop Relying on Web and Legacy Marketing For modern developers and growth teams, relying on clunky infrastructure is a death sentence. When you want to monetise your software, you need…
Your mobile app referral program is live, but is it performing at its peak? You might assume that a “$10 credit” is the perfect incentive, but what if a “Free…
If you are searching for the best referral marketing software for mobile apps in 2026, you are likely staring at a list of legacy SaaS platforms like Referral Rock, Friendbuy…
The fastest-growing mobile apps in the world didn’t leave word-of-mouth to chance. Companies like Uber, Dropbox, and Robinhood meticulously engineered systems where their users became their primary, unpaid acquisition channel.…
The best way to understand the theory of a viral loop is to study the companies that used them to reach billion-dollar valuations. The most successful apps in the world…